How to Let Claude Schedule Your Social Media Posts for You
Claude can write a batch of social media posts and put each one on a posting calendar, dates and all. The setup takes a few clicks, and the scheduling tool has a free version.
2-minute read
CURATED Today
Monday, October 26, 2026
Published 10:43 AM ET
Not the news. Everything else. The scripts, tactics, and ideas worth using from today’s expert videos, podcasts, newsletters, and blogs. We consume it all so you don’t have to.
A new edition every Monday through Friday, on your lunch hour.
Today’s finds 12
What to Ask a Data Company Before You Pay for Divorce Leads
An Austin brokerage founder says some divorce lead lists arrive after the couple has already decided about the house. He gives the one question that tells you which kind you are buying.
3-minute read
How to Get a Seller to Name a Realistic Price Before You Show Up
Ask a seller what the house is worth and you hear the number they hope for. One coach rewords the question and adds a pretend prize for guessing right, and in his example the number comes down before he walks in.
2-minute read
What to Ask People Like Your Ideal Client Before You Write Another Post
Fifteen minutes on the phone with people like the clients you want more of gives you the words your posts are missing. One agent trainer says the useful part comes in the second half of the call, and only if you stay quiet.
3-minute read
What to Check on Your Website Before You Chase ChatGPT Mentions
A look at 100 websites found ChatGPT sent less than one visit for each hundred from Google's regular results. Two checks on your own site show where your leads come from, and almost half of those sites would fail the second.
2-minute read
How to Give Your Clients the Photo for Their Christmas Card
One agent gives each family fifteen minutes with a photographer she hired. The photo goes on their holiday card, and that card can get your name said out loud.
2-minute read
What to Call Your Buyer Meeting When a Buyer Says They Want to Wait
A team trainer gives the first buyer meeting a different name, one that makes a buyer who wants to wait curious instead of wary. It comes with one line about rates to stop saying.
3-minute read
How to Pick the Price Range for Your YouTube Home Tours
One coach says buyers on YouTube shop above their budget, the same way people who call about a for-sale sign do. The coach uses that to pick which homes to film, and sets a floor the channel never goes below.
3-minute read
How to End a Call About Inspection Repairs Without Leaving Your Client Anxious
When an inspection finds a repair, the wrong ending to your call can leave a client scared and thinking about canceling. One founder whose software grades sales calls gives the line to use.
2-minute read
What to Say When a Prospect Tries to Rush You Off the Phone
When a prospect says to call back later, one coach says it usually means something else. The line to use instead takes 30 seconds and settles whether there is anything to call back about.
2-minute read
The Contract Day That Can Make Every Deadline After It Wrong
This broker got the contract clock wrong in front of a seller. Two checks tell you which days count on your contract and which day the count starts from.
2-minute read
The MLS Email Settings That Let You Screen Listings and Still Send Price Changes
An auto email can send your buyer every match before you look at it. One MLS's tool now pairs an approval step with a second setting, so a home you approved does not go quiet after it changes.
2-minute read
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