CURATED Launch Kit · Market the listing
Talk for five minutes. Launch the listing tonight.
Turns a five-minute voice note into your MLS description, 8 captions, a coming-soon email, flyer copy, 5 Facebook and Instagram ads, and the buyer objection to get ahead of, all checked for Fair Housing. Talk about the home the way you would to a colleague in the car.
Sample report: this is what you get. Fernhill, OR is a made-up town, so every name, address, and number here is for show. Your report runs on your own address.
Your launch copy Fair Housing check passed
MLS description
Designed in 1961 by Halden and Ross, a local firm that did only a handful of houses in Fernhill, this single-level post-and-beam home still has much of what it was built with. Walls of glass along the back open to a center courtyard with a Japanese maple. Original terrazzo floors run through the main rooms, and the den keeps its original walnut paneling. The kitchen was redone in 2023 with quartz counters and walnut cabinets to match the den. Three bedrooms and two baths in about 1,980 square feet on a third of an acre, with a saltwater pool added in 2021. The old carport is now a studio with its own skylight and a mini split. The same owners have had the house for 30 years, and the original 1961 blueprints and the architect's sketch of the courtyard stay with it. The hall bath keeps its original pink tile. Coming soon Thursday, November 5.
Checked for overused listing phrases: none found.
8 captions
- Designed in 1961 by Halden and Ross, one of only a handful of houses the local firm did in Fernhill. Coming soon to 905 Bellflower Way.
- Walls of glass along the back of the house open to a center courtyard with a Japanese maple.
- The terrazzo floors in the main rooms are the originals, laid when the house was built in 1961.
- The den still has its original walnut paneling.
- Kitchen redone in 2023: quartz counters, and walnut cabinets made to match the paneling in the den.
- A saltwater pool, added in 2021, on a third of an acre. Open house Saturday and Sunday, November 7 and 8, 1 to 4.
- The old carport is now a studio with its own skylight and a mini split.
- The original 1961 blueprints and the architect's sketch of the courtyard stay with the house.
Coming-soon email
Subject: Coming soon Thursday: a 1961 Halden and Ross house in Fernhill
Hi [First name],
On Thursday, November 5, 905 Bellflower Way in Fernhill comes to market as a coming-soon listing at $1,095,000.
It is a 1961 post-and-beam house by Halden and Ross, a local firm that did only a handful of homes in Fernhill. Walls of glass open to a center courtyard with a Japanese maple, the terrazzo floors and the walnut paneling in the den are original, and the kitchen was redone in 2023. Three bedrooms, two baths, about 1,980 square feet on one level, with a saltwater pool and a studio on a third of an acre.
Open house Saturday, November 7, and Sunday, November 8, from 1 to 4. If you know someone who has been waiting for a house like this, please pass it along.
[Your name] · [Brokerage] · [Phone]
Flyer copy
A 1961 Halden and Ross Original
• Single-level 1961 post-and-beam by local firm Halden and Ross
• Walls of glass open to a center courtyard with a Japanese maple
• Original terrazzo floors and an original walnut-paneled den
• Kitchen redone in 2023 with walnut cabinets and quartz counters
• 3 bedrooms, 2 baths, about 1,980 square feet on a third of an acre
• Saltwater pool (2021) and a studio with its own skylight and mini split
Open house Saturday, November 7, and Sunday, November 8, 1 to 4. Offered at $1,095,000.
The buyer objection
The hall bath still has its original pink tile.
It's original, the same as the terrazzo floors and the walnut paneling in the den, and some buyers come to a 1961 house for exactly that. If it isn't for you, it's one hall bath, and the call is yours to make rather than a remodel someone else already chose. The 2023 kitchen shows how new work sits next to the originals here: quartz counters, with walnut cabinets made to match the den.
Facebook and Instagram ads 5 ads, 5 features
Ad 1: Halden and Ross design Headline: A 1961 Halden and Ross
Halden and Ross designed only a handful of houses in Fernhill. One of them is coming to market.
905 Bellflower Way is a single-level, post-and-beam house built in 1961. The original blueprints and the architect's sketch of the courtyard stay with it.
See it at the open house, Saturday or Sunday, 1 to 4.
[Your name] · [Brokerage] · [License] · Equal Housing Opportunity
Ad 2: Glass-walled courtyard Headline: A Courtyard and a Maple
The back of this house is walls of glass, and they open to a courtyard with a Japanese maple.
The courtyard sits at the center of a 1961 post-and-beam home at 905 Bellflower Way. The architect's original sketch of it comes with the house.
Walk through it Saturday, November 7, or Sunday, November 8, 1 to 4.
[Your name] · [Brokerage] · [License] · Equal Housing Opportunity
Ad 3: Original 1961 interiors Headline: Original Terrazzo, 1961
Terrazzo floors from 1961. Walnut paneling from 1961. A 2023 kitchen with walnut cabinets made to match.
The terrazzo runs through the main rooms, the paneling is in the den, and the kitchen has quartz counters. Even the pink tile in the hall bath is original.
See 905 Bellflower Way Saturday, November 7, or Sunday, November 8, 1 to 4.
[Your name] · [Brokerage] · [License] · Equal Housing Opportunity
Ad 4: Pool and studio Headline: Pool, Studio, 1/3 Acre
A saltwater pool and a studio with its own skylight, on a third of an acre.
The pool was added in 2021. The studio is the old carport, converted and fitted with a mini split. Both come with a single-level 1961 post-and-beam house in Fernhill.
Open house Saturday and Sunday, November 7 and 8, 1 to 4.
[Your name] · [Brokerage] · [License] · Equal Housing Opportunity
Ad 5: Price and size Headline: $1,095,000 in Fernhill
$1,095,000 for a 1961 post-and-beam with 3 bedrooms, 2 baths, and about 1,980 square feet on one level.
It sits on a third of an acre at 905 Bellflower Way in Fernhill. The kitchen was redone in 2023, and the same owners have had the house for 30 years.
Coming soon Thursday, November 5. Open house that weekend, 1 to 4.
[Your name] · [Brokerage] · [License] · Equal Housing Opportunity
Your playbook
What to do with what this made, step by step. Each step links to what the top agents and coaches in the CURATED Library say to do.
1
Use coming soon as prep time
Check your MLS rules, then use coming soon to finish photos and build a showing queue before the home opens to every buyer in the MLS.
2
Fill launch day before anyone can get in
Email your list before the ads start, and book every agent who asks to come early for go-live day so the showings land together.
3
Lead with what no other listing has
Put what the seller will miss most in your voice note, and cut any line that could describe another house in the same zip code.
4
Let buyers pick the ad, then reuse it
Test several hooks and photos on a small daily budget with an end date, give it a few days, then reuse the winning line in the reel and email.
5
Answer the objection before the showing does
Put the question buyers will ask anyway into the marketing with the facts attached, and read what AI assistants tell buyers about your listing.
6
Tell the neighbors the day it lists
Mail letters to the closest similar homes, send one to yourself, and start your calls the day after yours arrives.
7
Every week until it sells
Track the homes competing with yours and send your seller the report on the same day each week, even when the numbers are bad.
CURATED strategies for this
What the agents and coaches we follow actually do here, each one a CURATED Take you can read in full.
How to Caption Listing Photos So Buyers Know Where They Are StandingA room shot from one side leaves buyers guessing which way they are facing. A few words on each photo fix that, and sellers notice the care.Read the Take →How to Shoot a Listing Reel Without Buying Any New GearAgents assume the gap is gear, editing, or hiring somebody. It is four camera settings, one habit with your feet instead of your arm, and a rule about on-screen text…Read the Take →How to Restage a Listing Photo Without Paying a Staging ServiceYou tried AI staging once, got back a room with the couch still sitting in the middle of it, and decided the tool was not ready. It was a wording…Read the Take →Where AI Belongs on Your Listing Photos and Where It Does NotMost agents treat AI staging as a money decision: pay a service per photo, or do it free in Gemini. Four sources in this packet treat it as two different…Read the Take →Why Your One-Business-Day MLS Clock Starts at the Yard Sign, Not at the ListingA flyer in a window counts. So does an email blast and a post on your own page, and by the time most agents start counting the deadline has passed.Read the Take →★ Every Flyer You Printed Stops Working the Day the House SellsThe yard sign, the flyers, and the neighbor postcards all stop working the day a listing closes. Most of them are still on somebody's refrigerator.Read the Take →
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