How to Tell Whether a Divorcing Client Can Afford to Keep the House
Keeping the house in a divorce can mean a much bigger loan on one income. A lender explains the order that keeps a signed buyout from falling apart.
3-minute read
CURATED Today
Thursday, October 15, 2026
Published 9:39 AM ET
Not the news. Everything else. The scripts, tactics, and ideas worth using from today’s expert videos, podcasts, newsletters, and blogs. We consume it all so you don’t have to.
A new edition every Monday through Friday, on your lunch hour.
Today’s finds 11
The Question About What It Costs to Sell That Your Website Should Answer
One agent says his best pages answer a question the agents near him will not put in writing. He says two listing leads in two weeks told him they found him through ChatGPT.
2-minute read
How to Keep a Past Client From Hiring a Specialist Instead of You
Past clients leave for a specialist when your marketing says you do something else, or when their house quietly grows past what they think you handle. One agent watches for the second with a single tag.
3-minute read
How to Turn One Event Invite Into a Reason to Write Every Week
The first version goes out with almost nothing on it, on purpose. Each detail you add later is another reason to send it, and the prizes wait until last.
2-minute read
What to Say When Your Seller Is Angry About a Lowball Offer
It is tempting to spend that call defending the buyer or the number. One coach moves the seller's anger onto a group they never thought about, and the very next line puts it to work.
3-minute read
The First Line That Lets You Email Your Whole List Without Upsetting Anyone
Many agents skip the mass email because someone on the list will think it is not for them. A Toronto agent with more than 23,000 contacts opens with a line that admits it, and says it does two jobs.
2-minute read
The Call Order That Starts and Ends With People Who Already Like You
A bad call is easier to shake off when it is not the last one. This order puts the hard list in the middle, with friendly calls on both sides.
2-minute read
What to Say at an Open House to Book a Buyer Meeting Before They Leave
His goal at an open house is not a phone number. It is a booked meeting, and his team learns one short pitch word for word to ask for it.
2-minute read
How to Find a Cash Buyer Who Pays More Than the Investors Do
A seller with a rough house wants a cash sale. Coaches and callers on one call name the buyers they call before the investors, and why each can pay more.
3-minute read
The Email Subject Line to Use When a Seller's Price Needs to Come Down
One line at the top of an email tells a seller what the homes for sale near them really are. It makes the case for a lower price without ever mentioning price.
2-minute read
How to Get Strangers at a Coffee Shop to Ask You About Real Estate
A Tampa Bay agent says a coffee shop table got him five to ten deals, and the people came to him. It comes down to where he sat and what he left on the table.
2-minute read
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