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The free daily newsletter for real estate agents. We read thousands of sources a day and send only what’s worth knowing: the stories moving the market, the scripts top agents use, and an AI prompt to copy today.

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PRO TIPWin the Listing

Why Putting a Clock on an Overpriced Listing Beats Arguing About the Price

You have been taught to win the overpricing conversation with comps and homes across the street, and every one of those sellers still says they know their own house. The coach on this call takes price off the table completely and hands the seller one number instead — the neighborhood's average days on market — so the calendar delivers the verdict rather than the agent.

3-minute read