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The free daily newsletter for real estate agents. We read thousands of sources a day and send only what’s worth knowing: the stories moving the market, the scripts top agents use, and an AI prompt to copy today.

CURATED Today

Thursday, October 22, 2026
Published 1:23 PM ET

Not the news. Everything else. The scripts, tactics, and ideas worth using from today’s expert videos, podcasts, newsletters, and blogs. We consume it all so you don’t have to.

A new edition every Monday through Friday, on your lunch hour.

Today’s finds 11
NEED TO KNOWDatabase & Follow-Up

How One Agent Who Had Never Called Her Database Got Over 60 People to Show Up

She posted every day and had never once called the almost 300 people in her database. Then she picked a class topic built around who they actually were, called every one, and more than 60 came.

2-minute read
NEED TO KNOWBusiness & Compliance

The Update Schedule That Means a Client Never Has to Ask What Is Going On

This coach says the public's number one complaint about agents is one you can fix with a calendar. The trick is which days he picks, and who else he puts on them.

2-minute read
NEED TO KNOWDatabase & Follow-Up

The Fall Offer That Gets Homeowners to Tell You They Plan to Sell

In the fall, a coach says, most of the country has only weeks left for great outdoor photos. One free offer, repeated in an email, a postcard, and a post, invites owners planning to sell to speak up now.

2-minute read
NEED TO KNOWMarket the ListingNew York only

What to Check Before You Test a Price on a Pre-Market Listing

In New York City, StreetEasy's two new pre-market statuses look alike. Only one starts counting days on market the day it goes up, and that is the first thing to learn about any pre-market option.

2-minute read
NEED TO KNOWSearch & Reputation

How to Get Local Websites to Link to Yours for a Few Hundred Dollars

One agent worked out that about $500 would put a link to his website on two strong sites in his own town. He shows how he found every group worth joining, and the question he asks before any sponsorship.

3-minute read
NEED TO KNOWScripts & Objections

What to Ask When a Buyer Pushes Back on How You Get Paid

When a buyer stalls at the pay part of the agreement, the urge is to defend the number. A Phoenix agent and coach asks a question instead, and the answer shows what is really in the way.

2-minute read
NEED TO KNOWWin the Listing

How to Get Your Seller to Lower the Price Before the Listing Goes Live

Your seller can argue with your opinion of the price. One step before launch means it isn't just your opinion anymore, and it comes with the exact words to say.

2-minute read
NEED TO KNOWBusiness & Compliance

How to Move Every Pending Deal Forward Before the Phones Start Ringing

A team coach calls it his number one law for the people who run his deals. It sets the order of the whole day, and two dates on the checklist stop a late lender from becoming your excuse.

2-minute read
NEED TO KNOWBuyers

How to Find Out by Morning Whether a Buyer Will Actually Show Up

Booking a buyer meeting is the hard part, and a lot of booked meetings still never happen. One favor you ask on the phone turns the reminder text into an answer, hours before the meeting.

3-minute read
NEED TO KNOWBusiness & Compliance

What to Hand a New Transaction Coordinator First and When to Add More

A new coordinator cannot carry what a seasoned one can. One team coach puts a number on the first year and names the habit the coach says decides whether they grow past it.

2-minute read
NEED TO KNOWBuyers

What to Check Before You Tell a Buyer About a Down Payment Program

By one tracker's count, about a quarter of the programs that help people buy homes are on a waitlist, suspended, or inactive. The ones still open can limit who can use them, which homes count, and where.

2-minute read