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How to Stop Scammers From Sending Email as a Domain You Forgot You Own
A Nashville team found that 79 of its unused web addresses were sending email it never wrote. The fix is four standard records, and the firm that caught it says each domain takes minutes.
3-minute read
NEED TO KNOWDatabase & Follow-Up
The Filters That Cut an Expired List Down to Sellers Worth Calling
In a live demo, a county of roughly half a million records came down to 379 results. One filter in the stack tells a five-month try apart from a listing pulled after a week.
2-minute read
NEED TO KNOWBuyers
What to Confirm When a Lender Picks the Better of Two Credit Scores
One lender now picks the stronger of a buyer's two credit scores on its own. A higher score does not always mean a better loan, so four questions go to the loan officer first.
2-minute read
NEED TO KNOWSearch & Reputation
How to Find Out Which of Your Leads Came From an AI Tool
It is hard to tell from your traffic numbers which leads began in an AI tool. An agency founder says one question on his own lead form turned up a source he would never have known about.
2-minute read
NEED TO KNOWBusiness & ComplianceVirginia only
What to Tell Your Client Before Anyone Signs a Shared Lease
Several people on one lease may each owe more than a share. A legal hotline team in Virginia explains who a landlord can ask for the money, and what that means for a co-signer.
2-minute read
NEED TO KNOWDeal Defense★
How to Keep Things That Work Off the Buyer's Inspection Report
Some items land on an inspection report only because the inspector could not make them work. Two agents show the two moments a listing agent can catch that.
3-minute read
NEED TO KNOWScripts & Objections
How to Get a Yes From the Spouse Who Was Not on the Call
A seller says they have to talk it over at home, and the call usually ends there. One coach leaves with a time on the calendar and sends a sentence for the seller to pass along.
3-minute read
NEED TO KNOWScripts & Objections
What to Say When a Seller Asks Whether Their Home Will Be on Zillow
A plain yes is a promise about a website you do not run. This three-sentence reply promises only what you control, and it says what you will do if things change.
2-minute read
NEED TO KNOWDatabase & Follow-Up★
What to Ask Someone Who Has No Real Estate Agent to Recommend
Ask someone you just met about their agent and you may get a flat no. One follow-up question turns that no into an opening, and a second question is built for business owners.
2-minute read
NEED TO KNOWDatabase & Follow-Up★
What to Send Past Clients Instead of a Happy Birthday Message
A birthday note from your business lands on a crowded day and asks for nothing. One speaker's sample email moves the day, changes the subject line, and ends with an easy reply.
3-minute read
NEED TO KNOWDatabase & Follow-Up
How to Send a Second Event Invite Only to People Who Have Not Said Yes
A second and third invite reach the people who missed the first. One tag and one saved filter keep those emails away from everyone who already replied.
2-minute read
NEED TO KNOWBuyers
What to Look Up Before Your FHA Buyer Tours a Condo
By one loan officer's account, FHA has its own standard for condos and an approved list any agent can look up. He says a building left off that list may still have a way in.
2-minute read
NEED TO KNOWDeal Defense★
What to Send a Silent Agent Before You Call Their Broker
One sentence, sent first, can bring a silent agent back before you go over their head. A working agent gives the line, and the one word left out of it on purpose.
2-minute read
NEED TO KNOWBuyers
How to Tell Whether Your Buyer Page Could Belong to Any Agent in Town
A study scored the top of 82 buyer pages from established agents, teams, and brokerages on five plain signals. Most showed one or none, and you can run the same count on your own page.
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