The Three Short Lists That Tell You Who to Call When a Home Lists
A coaching executive's plan calls for three short lists, ten names apiece, read every day. The notes beside each name decide who comes to mind the moment a home lists.
2-minute read
CURATED Today
Sunday, October 11, 2026
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A new edition every Monday through Friday, on your lunch hour.
Today’s finds 5
What to Say When a Seller Says a Home Is Not Comparable to Theirs
The seller is right, and the reply starts by saying so. Then it turns the question from what matches their house to what a buyer sees when they search.
2-minute read
What to Leave Out of a Home Tour Video So You Can Post It Twice
One agent posted the same home tour in the fall and again in the spring, and both passed 600,000 views. A single cut made the second post possible.
2-minute read
The Number to Check 30 Seconds Into Every Home Tour Video
YouTube shows how many viewers are still watching at the half-minute mark. A coach who audits agent channels gives the figure to aim for, and how fast to get inside the house.
2-minute read
What to Check Before Your Wisconsin Offer Asks the Seller to Pay Your Firm
From January 1, 2027, a Wisconsin seller can still pay the buyer's firm, but only through the offer. The offer gives two choices for it, and one fact about your buyer decides which you may use.
3-minute read
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