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The free daily newsletter for real estate agents. We read thousands of sources a day and send only what’s worth knowing: the stories moving the market, the scripts top agents use, and an AI prompt to copy today.

CURATED Today

Wednesday, October 7, 2026

Not the news. Everything else. The scripts, tactics, and ideas worth using from today’s expert videos, podcasts, newsletters, and blogs. We consume it all so you don’t have to.

A new edition every Monday through Friday, on your lunch hour.

Today’s finds 11
NEED TO KNOWScripts & Objections

What to Show a Seller Who Will Not Budge on a Repair Credit

A seller with a small old mortgage payment hears a repair credit as a fortune. Four pieces of math from an Austin team lead set the same dollars against a different yardstick.

3-minute read
NEED TO KNOWScripts & Objections★

What to Say on Your Way Out When a Seller Is Meeting Another Agent

Asking when to call back sets up days of follow-up nobody answers. This exit puts the next move on the seller, and you both agree what silence will mean.

2-minute read
NEED TO KNOWMarket the Listing

How to Get Permission to Film a Home Tour in Another Agent's Listing

One phone call gets this maker of YouTube home tours into homes other agents have listed. The ask comes late in the call, and two habits after filming keep the door open.

3-minute read
NEED TO KNOWDatabase & Follow-Up★

How to Get an Alert When a Follow Up Boss Automation Runs Out

A lead can reach the last step of your follow-up plan and nobody is told. One extra step at the bottom of the plan sends an email to whoever should pick it up.

2-minute read
NEED TO KNOWMarket the Listing

What to Post on Facebook Marketplace When You Have No Leads and No Budget

A Florida agent posts rental listings there, three a day, and renters start sending messages. The reply that follows is one short question, and it leads to a phone number.

3-minute read
NEED TO KNOWDatabase & Follow-Up★

How to Remember Which Instagram Followers Told You They Plan to Buy or Sell

A story is gone in a day, and the stranger who answered it is easy to lose. A Baltimore agent uses a feature already in the app to keep each one in sight.

2-minute read
NEED TO KNOWScripts & Objections★

The Easiest Text to Send a Lead Who Stopped Replying Months Ago

This speaker says most messages go unanswered because they are hard to answer. His first text to a quiet lead is two words, and the real question waits for a reply.

3-minute read
NEED TO KNOWAI & Tools

The Prompt That Tells You Which Sellers to Call First to Hit a Closing Goal

A Florida agent types a closing goal into a free chatbot and gets back three groups of sellers, in order. Two short instructions at the end of the prompt are the part worth copying.

3-minute read
NEED TO KNOWMarket the Listing

How to Spend a Small Facebook Ad Budget So It Has Time to Work

The same hundred dollars can run for five days or for twenty. A trainer who builds these ads says which to pick, and names the setting that stops the charges.

2-minute read
NEED TO KNOWOpen Houses

The Open House Question That Shows Whether a Buyer Is Shopping Above Their Comfort Zone

One question, asked after the tour instead of at the door, gets a visitor to tell you how the search is really going. Their answer tells you what to talk about next, and a one-page market printout backs you up.

3-minute read
NEED TO KNOWDeal Defense

What to Check in a Tenant's Lease Before Your Buyer Writes an Offer

Fannie Mae's guide treats a tenant's rights as a minor title issue, but only inside two limits. You can check both before the buyer is deep in the deal.

2-minute read